AdWords is one of those things that is, (on the face of it), really simple to understand, but is actually quite difficult to do well. This is especially true if you’re new to the platform and haven’t got the time to research it properly.A lot of the time, local business owners struggle to get value from AdWords because of this.In this post, we’ll give you an overview of what AdWords is, how it works, what some of the biggest mistakes … [Read more...]
Run A Service-based Business? Get More Enquiries And Leads By Doing These Things
This week, we’re going to be looking at some key points that you could focus on to get more, better quality leads if you run a service-based business.Service-based businesses generally have the advantage of solving particular problems that require a certain set of skills and experience. This means it’s much easier for you to establish your customer pain points and determine the immediate value you bring to their lives.A lot of the time, … [Read more...]
Facebook Is Changing. Find Out What It Means For Your Business
As you’ve probably heard by now, Facebook announced that they'll be making some pretty big changes in the way that they view and distribute publisher and business content.So we thought we'd just give you a heads up about what exactly the changes mean and what actions you should be taking to ensure your business and your customers are still getting the most out of Facebook. Let's kick off with what the changes actually are and why … [Read more...]
Want To Open A Social Account For Your Business? Consider These Three Points
Whilst we wouldn’t recommend binning your company website in exchange for a Facebook page, the evidence is there that consumers are increasingly buying from and engaging with companies on social platforms. This obviously opens up lots of opportunities for small business owners.However, think carefully about whether social media is really the best place to be selling your services or products. What value does it add for your customers? Does it … [Read more...]
Keep Your Customers Happy By Doing These Three Things
With the internet at our fingertips and apps increasingly making our lives easier, the words ‘the customer is always right’ have never been more applicable.With instant access to business reviews, ratings and comments, it’s become more important to ensure that your business is firing on all cylinders and you have the best team supporting your goals. Your competitor is just a few clicks away.So, if you want to keep your customers happy, … [Read more...]
